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"American Rifleman TV" is the video complement to American Rifleman magazine, a publication produced by the National Rifle Association. The half-hour episodes cover all aspects of firearms, the weapons industry, and shooting sports, including how guns and gear are manufactured, visits to the firing lines of the nation's top shooting competitions, and tactical advice and sporting tips from top trainers and competitors. There are also reviews of new shotguns, rifles, handguns, and other shooting equipment, as well as appraisals of historic firearms. American Rifleman magazine Editor-in-Chief Mark Keefe is the host.